Strategic plan

The journey to 2016

In 2012 we revealed our strategic plan to 2016.

We aim to inspire Scotland through rugby, and everyone involved in playing, delivering and organising rugby has a role to play in helping our sport to grow and flourish.

Our vision is relevant to people involved in rugby at all levels, from success on the international stage to positive engagement with local communities through youth programmes.

Key aims

  • winning teams
  • a thriving club game
  • increasing match attendance
  • increasing commercial revenue
  • improving the customer experience.

For a full description of these aims and the targets we have set in order to reach them, see “Inspiring Scotland through rugby – the journey to 2016” (swf)