Scottish Rugby Makes Winning Link

One of the behind the scenes architects of Scottish success at last year's Commonwealth Games is joining forces with the Scotland rugby team. Israeli Yehuda Shinar has spent more than 20 years researching what makes a winner and his skills have seen him work successfully with elite sports people in the likes of squash, football, rugby and swimming.

One of the behind the scenes architects of Scottish success at last year’s Commonwealth Games is joining forces with the Scotland rugby team.

Israeli Yehuda Shinar has spent more than 20 years researching what makes a winner and his skills have seen him work successfully with elite sports people in the likes of squash, football, rugby and swimming.

Scotland head coach Frank Hadden said: “Now that a lot of the foundation stones are in place the time is right to focus more specifically on the mechanics of winning than ever before.

“Having watched Yehuda operate both with players and coaches, I have no doubt that he can enhance the atmosphere we are trying to create.”

Graham Watson, executive director of The Scottish Institute of Sport Foundation, which is funding Shinar’s work with Scottish Rugby as part of the Foundation’s “Culture of Winning” programme, said: “Yehuda Shinar is a world expert in winning behaviour. We were greatly encouraged by his success in our first Winning Scots project in the countdown to last year’s Commonwealth Games, when he worked with national swimming coach Chris Martin. Swimming contributed six of Scotland’s 11 gold medals in Melbourne.

“The RBS 6 Nations Championship is an excellent platform for him to work with Scotland’s elite rugby players. The Foundation has a mission to foster more Scottish winners in sport and we share Yehuda’s philosophy that to be a winner, you have to learn to think like a winner.

“We all know from last year’s Calcutta Cup victory at Murrayfield that sport instils national pride. I’m sure that Yehuda and Frank Hadden will have the Scotland squad mentally prepared and fully focused on winning throughout 2007.”

The business-led Scottish Institute of Sport Foundation has charitable status and is working with the Scottish Executive, the Scottish Institute of Sport and sportscotland to build a Team Scotland culture of winning, from grass roots to elite level.

Yehuda Shinar has worked with the Scotland Commonwealth Games Swimming Team; England 2003 Rugby World Cup winning team; Israeli squash champion Ronen Goldberg; Israeli football team Maccabi Tel Aviv; and the youth academy at Blackburn Rovers.