Improving the match-day experience is the item at the top of the agenda for the clubs in the RBS Premier Division this season.
Each of the ten clubs, playing in the top flight, have recently introduced new initiatives and incentives for rugby fans to come and taste the cream of domestic rugby and have a great day out.
Chairman of the Premier Division Forum, Peter Laverie, said: “‘we want our supporters to have a good experience on match days. The RBS Premiership should be high-quality and exciting both on and off the field and it should be an opportunity for rugby enthusiasts to have a good day out at their nearest ground.
Club rugby is the bedrock of the game in Scotland and we want to provide a great atmosphere on Saturdays and a good service to our club members and supporters. We also want to attract a new and bigger audience to our sport.
So, what’s being done?
All ten of the clubs are also pushing the match day experience for sponsors and supporters too:
click here to hear what some of the players in the Premier Division had to say:
click here to hear captain Mark Cairns give Scottish Rugby an exclusive sample:
With a commitment from all clubs to increase local publicity, player profiles, radio interviews, bar and catering facilities for supporters, half-time scores from around the league, music, competitions and an exciting brand of rugby on show then members, supporters and a new audience should really enjoy a day out at their local rugby club.