Audio: Premier Division Clubs To Revamp Match-Day Experience

Improving the match-day experience is the item at the top of the agenda for the clubs in the RBS Premier Division this season.

Each of the ten clubs, playing in the top flight, have recently introduced new initiatives and incentives for rugby fans to come and taste the cream of domestic rugby and have a great day out.

Chairman of the Premier Division Forum, Peter Laverie, said: “‘we want our supporters to have a good experience on match days. The RBS Premiership should be high-quality and exciting both on and off the field and it should be an opportunity for rugby enthusiasts to have a good day out at their nearest ground.

Club rugby is the bedrock of the game in Scotland and we want to provide a great atmosphere on Saturdays and a good service to our club members and supporters. We also want to attract a new and bigger audience to our sport.

So, what’s being done?

  • The clubs have agreed that admission to all RBS Premier Division, RBS Cup and British & Irish Cup fixtures will be free for under-18s this year;
  • Stirling County and Ayr have embarked on an extensive local schools ticket scheme;
  • Aberdeen Grammar, Stirling County and Edinburgh Accies have revamped their websites, with Grammar launching an initiative with STV Aberdeen whilst Accies are pushing their work on Facebook and Twitter.
  • and the clubs have committed to increase the information they are sending out to the media each week.

All ten of the clubs are also pushing the match day experience for sponsors and supporters too:

  • Gala are driving their season long Man-of-the-Match competition and have improved hospitality packages whilst their local rivals, Melrose, are offering pre-match lunches to visitors as well as current members. It’s a well known fact that a Greenyards dinner is not to be missed:

click here to hear what some of the players in the Premier Division had to say:

  • Boroughmuir will promote their food and drinks provision for supporters;
  • Currie are looking to bolster the Malleny Park experience with music and match announcements

click here to hear captain Mark Cairns give Scottish Rugby an exclusive sample:

  • Dundee are building their already successful sponsors’ lunches and post match presentations;
  • and Heriot’s plan to have half-time entertainment.

With a commitment from all clubs to increase local publicity, player profiles, radio interviews, bar and catering facilities for supporters, half-time scores from around the league, music, competitions and an exciting brand of rugby on show then members, supporters and a new audience should really enjoy a day out at their local rugby club.