Caledonia Best, the Scottish smooth ale from Tennent Caledonian, was today unveiled as the Official Beer of Scottish Rugby.
The three-year partnership, the biggest of its kind in Scottish Rugby history, will span the professional game in Scotland, with Caledonia Best becoming the Official Beer partner to the national team, Glasgow Warriors, Edinburgh Rugby and the Emirates Airline Glasgow 7s.
With pouring rights at Scotsoun Stadium as well as Murrayfield, the brand will seek to enhance the match-day experience for fans and work closely with Scotland's current crop of International players to bring supporters closer to the game, starting with the highly anticipated inter-city derby, the 1872 Cup.
To celebrate the launch, Caledonia Best is inviting fans of Glasgow Warriors and Edinburgh to register for a unique travel opportunity around the forthcoming double-header. The first 40 fans to register per club will travel to their teams" away fixture in style on board the Scotland national team coach.
Paul Condron, Marketing Director at Tennent Caledonian commented: "We are delighted to announce the new partnership with Scottish Rugby. Caledonia Best is truly an ale for Scotland and we see Scottish Rugby as a perfect fit for the brand."
"Whether it's watching Glasgow or Edinburgh on a Friday night, or cheering on Scotland at a packed Murrayfield during the Six Nations, we want to be at the heart of the Scottish rugby match-day experience.
To celebrate, we"re going to reward 80 Edinburgh and Glasgow fans the unique opportunity to travel aboard the Scotland national team bus for the 1872 Cup away legs which are sure to be great occasions."
Dominic McKay, Director of Commercial Operations, Communications and Public Affairs at Scottish Rugby, added: "We"re delighted to have Tennent Caledonian on board as a new major sponsor and, as a company synonymous with success and Scotland, this will be a terrific addition to our family of partners.
"Every week thousands of supporters head to watch our professional clubs and we"re in no doubt this partnership will be a very welcome addition for fans of Edinburgh, the Warriors and our national team, as we push for success on and off the pitch.
"We believe an important element to rugby is the camaraderie that takes place before and after the match and this association will further enhance our offering to fans. The unique travel opportunity around the 1872 Cup fixtures is a great example of this."
The deal will also see Tennent Caledonian's other flagship brands: Tennent's Lager; Tennent's Original Export and Magners Golden Draught poured at Murrayfield and Scotstoun.
Caledonia Best uses the very best ingredients that Scotland has to offer. Crafted in the famous Wellpark brewery, it combines 100% Scottish barley and water from Loch Katrine with the skill and dedication of an exceptional team of Master Brewers, producing an ale perfect for Scotland.