Scottish Rugby have recruited the services of someone who has become something of an online phenomenon in recent years, for their Emirates Airline Glasgow 7s marketing campaign, utilising this year’s movie fancy dress theme. Supporters are encouraged to turn up to the event dressed as their favourite movie characters or cast.
Nineteen-year-old Graham Love from Aberdeen, who has had over one million views on his YouTube page – which hosts animated videos of great rugby and football moments made from Lego – will make a series of viral videos for the eighth leg of the HSBC Sevens World Series, which will take place at Scotstoun Stadium on Saturday 4 and Sunday 5 May.
So far, he has produced a Mission Impossible spoof of Scotland 7s fans trying to get hold of some Glasgow 7s tickets and today, one month from the tournament, a second video has been released based on the 1987 romantic flick, Dirty Dancing.
Love said: “I’ve always been interested in film-making and photography and stop motion animation in particular, which is a series of photographs stitched together to give the illusion of movement in motion. Growing up I loved watching Wallace and Gromit.
“I attended Aberdeen Grammar School and played rugby there for four years. In 2005 my Dad took me to my first rugby game at Pittodrie between Scotland and The Barbarians and I’ve been hooked ever since.
“It was great to be approached and asked by Scottish Rugby to be part of their Glasgow 7s campaign as I’m a massive fan. It’s a bit of a dream come true.
"It’s also nice to do some work in Scotland as a lot of my clients have been in London or abroad.”
Love first began animating with Lego during the 2010 football World Cup.
He continued: “I decided to combine, what to me were, the two most iconic elements of the 2006 and 2010 World Cups. So I made a little video of Zinedine Zidane headbutting a guy for playing a vuvuzela.
“That got over 50,000 hits on YouTube and was featured on Newsweek. At that point it dawned on me that Lego was a real winner in terms of pulling in the hits online.
“Since then, I have worked with the New Zealand Herald, Canterbury of New Zealand, the BBC on Football Focus and Match of the Day, ITV and closer to home I’ve also done work for Napier University and The Cartridge People.”
In the future, Love hopes to find work with a major animation company and be able to animate Scotland lifting the Web Ellis Cup at the 2015 Rugby World Cup.
To watch the Emirates Airline Glasgow 7s Lego virals visit www.youtube.com/scottishrugbyonline.
Also to see more of Graham Love’s work visit www.youtube.com/Glove39 or follow him on Twitter @Glove39.
Tickets for the Emirates Airline Glasgow 7s tournament are on sale now from £15 per day. All concessions are at half the equivalent adult price. Tickets will be sold for particular stands and designated days, with two-day ‘weekend’ tickets also available. Buy your tickets now.
Tickets can also be purchased at Scotstoun Stadium and Scotstoun Leisure Centre and the SECC near Glasgow’s city centre or through their booking site www.ticketsoup.com.
For more information on the tournament and for the latest news on Scotland 7s visit www.glasgow7s.com and follow us on Twitter @Glasgow7s.
Emirates Airline Glasgow 7s
Scotland are hosting the penultimate leg of the circuit, for a second year, at The Emirates Airline Glasgow 7s, which will take place at Scotstoun Stadium on Saturday 4 and Sunday 5 May 2013.
The Emirates Airline Glasgow 7s is part of the HSBC Sevens World Series. The event, led by Scottish Rugby, is a partnership with Glasgow Life, Glasgow City Council, the Scottish Government and Event Scotland with the assistance of sportscotland and Glasgow City Marketing Bureau: