A new Scotland season pass will go on sale for the first time tomorrow (Saturday) designed to reward loyal supporters of the international team.
The pass will give supporters a guaranteed match ticket to all five internationals at Murrayfield next season – Japan, South Africa, Australia, England and France – plus a special “meet the team” event.
“England is the most-sought after ticket in the Scottish Rugby calendar and we firmly believe that our loyal supporters should be able to attend that game,” said Scottish Rugby’s Director of Commercial Operations, Communications and Public Affairs, Dominic McKay.
Buying the pass will mean fans can see all five internationals plus the exclusive encounter with the Scotland squad from as little as £115 per adult or £57.50 for an under-18 or student. Concentrating on the matches alone, that would be an average of £23 for an adult ticket or £11.50 for an under-18 or student.
That entry point is for a bronze season pass. The other categories are:
At the highest price category that would mean the average cost for an adult ticket across the five Murrayfield internationals for the best seats in the stadium would be £58 for an adult or £28 for an under-18.
Edinburgh Rugby and Glasgow Warriors season ticket members for 2013/2014 will receive a further discount as will Scotland Supporters’ Club members, across all price categories.
Debenture holders, whose cash enabled Scottish Rugby to build Murrayfield Stadium, are being contacted with a specially tailored pass and other innovations.
Dominic McKay added: “The Scotland Season Pass has been borne out of conversations and feedback from our supporters.
“For us, our supporters are the lifeblood not just of the business of Scottish Rugby but also enable us to nurture the playing of the game throughout the country.
“We’ve said how important it is that supporters enjoy coming to Murrayfield. We’ve introduced a number of initiatives, for example, permanent big screens, enhanced pre-match entertainment and restored the back-pitch car parking, all to enhance the very special atmosphere on an international match day at Murrayfield.
“This past season we attracted more than 300,000 supporters to Scotland matches at Murrayfield and the shape of that audience is changing with more families, young people and more women coming along to cheer on the national team.
“Now this Scotland Season Pass is our latest enterprise, guaranteeing supporters access to every international we host in season 2013-14 plus an invite to a Scotland team training session and the opportunity to meet the players, coaches and staff thereafter.”
You can buy your Scotland Season Pass by logging on to www.scottishrugby.org/scotlandpass or phoning the 24-hour credit card hotline on 0844 335 3933. Both are active from 9am on Saturday.