Scottish Rugby drive forward with new sponsor, Peter Vardy Ltd

Scottish Rugby has, today, confirmed that one of Scotland’s leading car retailers, Peter Vardy Ltd, will become the organisation’s new vehicle partner.

Dominic McKay (Scottish Rugby) and Dale Smith (Peter Vardy Ltd) launch the new partnership with staff from the car dealerThe partnership will see Peter Vardy Ltd join Scottish Rugby on a three-year deal.

Today, colleagues from Peter Vardy Ltd launched the new venture with members of the Scotland national team and Scottish Rugby’s Director of Commercial Operations, Communications and Public Affairs, Dominic MacKay.

McKay said: “We’re delighted to have Peter Vardy Limited on board as our most recent addition to our family of blue chip sponsors that include RBS, Macron and BT, among others.

“Peter Vardy Limited is a growing business synonymous with success in Scotland. We look forward to working together.

Our commercial activity has grown significantly in recent years and the strength of our brand globally and nationally is an important factor in sponsors joining our family.”

As part of the relationship Peter Vardy Ltd will provide Scottish Rugby with a fleet of Vauxhall vehicles. The cars will predominantly be used by coaching staff to assist in the development and growth of the game at club and school level across Scotland, from the Highlands and Islands all the way down to the Borders.

The first presence Peter Vardy Ltd will have with Scottish Rugby will be at this weekend’s RBS 6 Nations Championship match against England, where a selection of vehicles will be on display behind the east stand and near the ticket centre. The array of cars, which will include Land Rover, Jaguar, BMW, Mini and Vauxhall models, will then become a permanent fixture on international match days.

Furthermore, Peter Vardy Ltd will be running a kicking competition at the France match on Saturday 8 March, when fans will be given the opportunity to win a Vauxhall Cascada for a year.

CEO, Peter Vardy, said: “We’re excited to be joining Scottish Rugby on their journey to the World Cup in 2015 and beyond.

We are a young Scottish business, so for us this is a fantastic opportunity to drive our business further and support Scotland’s national rugby team and Scottish Rugby staff throughout the country.

“One of Scottish Rugby’s values is community engagement, which is at the core of our business.  Scottish Rugby’s hard work in ensuring that rugby is a sport for all the family both on and off the pitch was something that attracted us to the partnership.

“Just like Scottish Rugby, we want to grow our business and this partnership gives us an opportunity to do that together. The partnership will create a sports marketing platform which I am sure will be mutually beneficial to both organisations.

"We very much look forward to working together over the next three years.”

Notes to editors

Peter Vardy Ltd Background information

Peter Vardy Ltd is one of the most exciting names in the motor retail industry. Peter Vardy comes with a fresh approach to car sales and a mission to bring something different to both customers and colleagues.

The company operate seven main franchises across Scotland including, Vauxhall, BMW, Mini, Jaguar, Land Rover, Porsche and the all new destination dealership, Peter Vardy Car Store.

For further information, contact Lindy Sorbie at Peter Vardy Head Office on 0141 773 5310, by emaillindy.sorbie@petervardy.com or visit - www.petervardy.com