Breitling and TikTok partnerships announced by Six Nations
Six Nations Rugby has this week announced two new long-term partnerships with Breitling and TikTok ahead of the 2021 Championship Kicking off next week.
Breitling, the luxury Swiss Watchmaker, has become the Official Timing Partner of the Guinness Six Nations, Women’s Six Nations and Autumn Nations Series.
The Breitling partnership is a first of its kind for a Timing Partner, as it will span all Six Nations Rugby competitions, including the first ever timing partner for the Women’s Six Nations, and the Autumn Nations Series.
TikTok, the entertainment platform, will become the Title Partner of the Women’s Six Nations, as well as an Official Partner to the Guinness Six Nations and Autumn Nations Series, from the 2022 season through to 2025.
For the first time in its history, the Women’s Six Nations will have a Title Partner, with the Championship set to be known as the TikTok Women’s Six Nations.
The investment from TikTok will be felt by each Union. Whilst not limited to the Women’s game, this partnership will help each Union continue to develop this area of the game. In doing so, exposure for the women’s game, engagement, participation and major growth are all ambitions of this partnership.